Season1+ wasn’t born overnight. It didn’t come from a long business plan or even a clear idea of what it “should” be. It came from real life — from the moments God shapes you, the creative sparks that won’t go away, and the desire to put something meaningful into the world.
Before Season1+, there was Uncommon Sense. A blog, an idea, a direction — but something wasn’t fully clicking. It felt close, but not quite “the thing.” Over time, the direction shifted. God redirected. Creativity evolved. And what started as one idea became something much bigger, clearer, and more intentional.
Season1+ came from the realization that we all go through seasons — the good ones, the hard ones, the quiet ones, the chaotic ones — and every one of them adds to who we are. Every season has a purpose. Every season has something to teach us. And every season has a moment God uses to remind us He’s still there, still working, still speaking.
The “+” became the part that mattered most.
It isn’t just a symbol — it represents more.
More faith.
More purpose.
More depth.
More than just another shirt, hoodie, or design.
That’s why Season1+ blends faith, nostalgia, humor, and real-life moments. Because life isn’t just one thing — it’s all of it. It’s the verse that hits different on a hard day. It’s the memory of growing up in a different era. It’s the designs that make you think, laugh, or reflect. It’s creativity with meaning behind it.
Some ideas came from late-night inspiration. Some came from simple moments at home. Some came from my wife saying, “What if we tried this?” or from conversations that opened up new possibilities. Pieces like Still Known, Selah74, GDST, and the entire I Am Gen… collection weren’t just random ideas — they grew out of real stories, real conversations, and real faith.
Season1+ is more than a brand.
It’s a reminder.
A reminder that every season has a purpose.
A reminder that God meets us where we are.
A reminder that creativity can be meaningful.
A reminder that we’re shaped by what we’ve lived — and by what we believe.
This Journal is the place where all of that comes together. The heart behind the designs. The stories behind the ideas. The things we’re building, learning, and creating along the way.
Thanks for being part of this.
Season1+ is just getting started, and this story is still being written — one season at a time.
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